July 04, 2022
Marketing doesn’t work if it fails the basic fundamentals of marketing. Ever heard of the AIDA principle? (Attention, Interest, Desire, Action). Another way of putting it is: Headline, Benefits, Offer, Call for Action. It must be in that or...
July 04, 2022
A new year and you’re listening to all the hype about setting goals and you may or may not have already done them. If you have, well done. You have progressed to the next stage of attempting success. If you haven’t, trust me, it won’t h...