January 27, 2016
Marketing doesn’t work if it fails the basic fundamentals of marketing. Ever heard of the AIDA principle? (Attention, Interest, Desire, Action). Another way of putting it is: Headline, Benefits, Offer, Call for Action. It must be in th...
January 18, 2016
A new year and you’re listening to all the hype about setting goals and you may or may not have already done them. If you have, well done. You have progressed to the next stage of attempting success. If you haven’t, trust me, it won...
December 17, 2015
You are probably looking for some wizbang idea on how to manage your time, answer all your clients calls, be ready for the start of next year etc. Well, hopefully you won’t be disappointed. My idea of a holiday is to actually have a ho...
December 7, 2015
Is business success just a mindset? Well, a good portion of it is. However, you still need to get the runs on the board to support it and to maintain it. Positive mindset is worth in gold because without it, conservative decisions are al...
November 30, 2015
As Freddie would chant out, “another one bites the dust”, the same goes for competition in your industry. What lessons would you want to learn to avoid being part of the song? Businesses come and go all the time. The problem is, you ...
November 26, 2015
People want everything right now. However, the best results come from doing something new, learning how to do it very well and KEEP doing it. Then, onto the next thing, whilst still doing the first thing as well, and so on. Too often I s...
November 16, 2015
So, which is a greater motivator for action – Business growth or Saving a business from extinction? You probably guessed it. People will do anything to save themselves from disaster, yet, to do something to make themselves be...
Quick Business Tip – So, what is the Cycle of Business? If the business owner wishes to build their business so that it works properly without them, they first need to look after their team. The team i...
November 4, 2015
Quick Business Tip – The power of habits. Habits can be either good or bad and either of those produces commensurate results. Whether you’re in sport, music or business, the habits you form are crucial to your ability to ge...
October 26, 2015
Quick Business Tip – Be known for what you DO rather than what you say. A lot of people talk, but, their actions are often poles apart from what they do. To gain respect in business, “Do as you say, or don’t say it at all.” Actio...