Marketing doesn’t work if it fails the basic fundamentals of marketing. Ever heard of the AIDA principle? (Attention, Interest, Desire, Action). Another way of putting it is: Headline, Benefits, Offer, Call for Action. It must be in that order for it to make any logical sense. Dress it up with great images of people using those products or services and make sure your details are in the bottom right hand side. That’s the order that people process information. Of course, your target market must be considered and where you are placing your advertising as well.
Next time you wonder what happened to your great effort in designing an ad, run your ad against a checklist like the one I mentioned above. If you’re still stuck, I help all of my clients with these concepts and reviewing of their marketing, so, maybe we need to talk.
