There are winners and there are losers. You often hear that. In reality, if that is true, neither party wins long term. It’s only a short term strategy. If you are after lasting client relationships, there has to be a Win/Win approach. Always think of your client’s perspective and see what they really want. Then, go about your business in a way that will help your client get what they want. This will provide you with plenty of repeat and referral business. That’s the difference between hunters and farmers of business relationships. A great business coach will help you in learning communication skills that will assist you to hone in on your listening skills and this in turn will make your outlook on positive outcomes from communication mutually beneficial.