One of the most common challenges business owners face is whether To Be the best or To Be the largest or simply Not To Be anything other than survive. Complacency or fear are the biggest enemies of greatness and business owners must confront that question and be totally clear on what they are going to do about it.
I suggest business owners come up with ideas of what their idea of an ideal life for themselves looks like, get some visual images of it and even the way they could contribute to other interests above their own and they will quickly identify the absolute must to implement all the strategies they need to ensure that they live life in that way.
Living life is for swimmers, surviving is for drowners.