Yes, being yourself. Business text books will tell you how important it is to become someone else to get greater perfomance in sales. I tend to disagree. Being false is not the best first impression.
There is a proviso, though. Being yourself also means becoming a beter yourself and continuing to express yourself in the special way that makes “YOU”. So, learning selling skills is definitely paramount in your success, however, you don’t have to become Tom Hopkins or Zig Ziglar to become great at sales. You have to use your uniqueness with the correct structure of the sales process to succeed in sales.
If you’re concerned about the effectiveness of your sales approach and you would prefer to utilise your best attribute of “being you”, then, please call me now on 03 9439 5201 for a free business diagnostic where we can explore this. Anyone can be great at sales if they choose to be!!!